Section outline

  • Welcome to "Financial Analysis for Managers!"  The ultimate purpose of Financial Analysis is to make performance comparable—over time and across companies. This introductory section motivates the topic and provides a brief overview of the structure of the module.



    The main learning goals of this module are:
    • Learn how to read and analyze financial statements and how to tell the "financial story" of a company.
    • Conduct quick health checks using financial ratios.
    • Understand the strengths and limitations of financial ratios.
    • Know the main determinants of Return on Equity (ROE).
    • Build the foundations for key financial decisions.