2. Projecting the Financial Plan

The recommened procedure to make financial projections is to focus on one or two primary drivers of the firm's business activity. 

In most industries, sales are the main driving force and many of the firm's activities (e.g., number of emplyees, purchase of material, marketing activities, etc.) depend more or less directly on sales. This also has implications for the firm's financial statements, as we would expect that many of the items in these statements are a function of sales.

In the income statement, for example, it is often fairly safe to assume that the Costs of sales are related to the amount of sales and that also SG&A as well as other operating expenses depend on sales. Also the operating assets (f. ex. Inventory and Accounts receivable) and liabilities (f. ex. Accounts payable) would often seem to be a function of sales.

 

Therefore, the suggested procedure is as follows:

  1. Project sales (f. ex. based on analyst forecasts and industry reports)
  2. Using financial analysis, investigate how other financial items are related to sales and whether it is reasonable to assume that these items are a function of sales.
  3. Make explicit projections for items that are not related to sales.
  4. and then relate many other financial items to sales. This is the so-called percentage-of-sales method.

 

Because sales play such a dominant role in this procedure, it is also called the "percentage-of-sales method."

 

Let's implement this forecasting approach on our hypothetical firm "X."

 

Example:  Let's assume that, in oder to make the necessary projections, we have collected analyst forecasts over the next 2 years. Based on these forecasts, we expect net revenues to increase by 10% in Year 2 and 5% in Year 3. For simplicity, we assume that the firm ceases to exist thereafter.

Based on this information, we can project the firm's net revenues for 2014 and 2015:

 

Net revenues2 = Net revenues1×(1+Sales growth2) = 18'000×1.10 = 19'800

Net revenues3 = Net revenues2×(1+Sales growth3) = 19'800×1.05 = 20'790.

 

Let's also assume that our financial analysis reveals that many of the other financial items reflect a percentage of sales. The following table summarizes the assumptions we make for our projections.

  

Income statement

Assumption

Explanation

Net revenues

Explicit forecast

See above

Costs of sales (excluding d&a)

44% of net revenues

Historical value

Depreciation and amortization

19% of long-term assets at year end

Historical value

SG&A expenses

11% of net revenues

Historical value

Other operating expenses

Constant at 1'000

Interest expenses

5% of financial liabilities as year start

Historical value

Income taxes

20% of taxable income

Historical value

Assets

Excess cash

Constant at 200

All additional excess cash is paid out

Operating assets

29% of net revenues

Historical value

Long-term assets

Increase by 500 each year

Assumption

Liabilities and shareholder's equity

Operating liabilities

16% of net revenues

Historical value

Financial liabilities

Decrease by 1'000 each year

Assumption

Share capital

Constant

Assumption

Retained earnings

Set dividend such that all excess cash is paid out to shareholders

 

 

With this information, we are ready to make the projections for the next 2 years. Let's do this step by step.

Based on our estimates of net revenues, we can project all the items which are a percentage of net revenues, according to our assumptions from the above table: Cost of salesSG&A expensesOperating assets, and Operating liabilities. For example, the expected costs of sales in Year 2 are 44% of net revenues of 19'800:

 

Cost of sales (excluding D&A)2 = 0.44 × Net revenues2 = 0.44×19'800 = 8'712.

 

We proceed accordingly for all other items which are directly related to net revenues. Moreover, the table provides us with some explicit forecasts of various other financial items. Several of these items (Other operating expensesExcess cashShare capital) are expected to remain constant over time whereas other items (Long-term assets and Financial liabilities) are expected to experience constant changes over time. The following table summarizes our projections so far. For comparison, we also report the numbers for Year 1, the current business year:

  

Income statement

Year 1

Year 2

Year 3

Net revenues (sales)

18'000

19'800

20'790

- Costs of sales (excluding D&A)

8'000

8'712

9'148

- Depreciation and amortization

3'000

Gross income

7'000

- SG&A expenses

2'000

2'178

2'287

- Other operating expenses

1'000

1'000

1'000

EBIT

4'000

- Interest expenses

500

Earnings before taxes (EBT)

3'500

- Income taxes

700

Net income

2'800

Assets

Year 1

Year 2

Year 3

Excess cash

200

200

200

Operating assets

5'300

5'742

6'029

Long-term assets

16'000

16'500

17'000

Total assets

21'500

22'442

23'229

Liabilities and shareholder's equity

Year 1

Year 2

Year 3

Operating liabilities

2'900

3'168

3'326

Financial liabilities

9'000

8'000

7'000

Share capital

100

100

100

Retained earnings

9'500

Total liabilities & equity

21'500

 

As we can see from the table, the only balance sheet item which is still missing is Retained earnings. Because the balance sheet has to remain in balance, we can derive the expected Retained earnings of Year 2 and Year 3 such that Total liabilities & equity equal Total assets. For example in Year 2, expected Total assets are 22'442. If we set expected Retained earnings equal to 11'174, the balance sheet will be in balance:

 

Retained earnings   = Total assets - Operating liabilities - Financial liabilities - Share capital = 22'442 - 3'168 - 8'000 - 100 = 11'174.

 

Similarly, Retained earnings of 12'803 will keep the proforma balance sheet of year 3 in balance.

 

We also have sufficient information for the remaining projections of the income statement:

  • Depreciation and amortization: Equal 19% of Long-term assets according to our assumptions. We know from the previous table that expected Long-term assets are 16'500 and 17'000, respectively. Therefore, expected depreciation and amortization charges are 3'135 [= 0.19×16'500] and 3'230 [= 0.19×17'000], respectively.
  • Interest expenses: Equal 5% of Financial liabilities at the beginning of the year. At the beginning of Year 2, Financial liabilities are 9'000, which implies interest expenses of 450 [= 0.05×9'000] for Year 2. Similarly, at the beginning of Year 3, Financial liabilities are 8'000, which implies interest expenses of 400 [= 0.05×8'000] for Year 3.
  • Income taxes: Once we have projecte Depreciation and amortization as well as Interest expenses, we have all the relevant information to determine the firm's expected Earnings before taxes. As the following table shows, the expected pretax income of Year 2 and 3 is 4'325 and 4'726, respectively. Based on our assumptions, Income taxes equal 20% of Earnings before taxes.  Therefore, expected income taxes are 865 [= 0.2×4'325] and 945 [= 0.2×4'726], respectively.

 

With these steps, we have completed our projections of the balance sheets and income statements of firm X:

 

Income statement

Year 1

Year 2

Year 3

Net revenues (sales)

18'000

19'800

20'790

- Costs of sales (excluding D&A)

8'000

8'712

9'148

- Depreciation and amortization

3'000

3'135

3'230

Gross income

7'000

7'953

8'412

- SG&A expenses

2'000

2'178

2'287

- Other operating expenses

1'000

1'000

1'000

Earnings before interest and taxes (EBIT)

4'000

4'775

5'126

- Interest expenses

500

450

400

Earnings before taxes (EBT)

3'500

4'325

4'726

- Income taxes

700

865

945

Net income

2'800

3'460

3'780

Assets

Year 1

Year 2

Year 3

Cash

200

200

200

Operating assets

5'300

5'742

6'029

Long-term assets

16'000

16'500

17'000

Total assets

21'500

22'442

23'229

Liabilities and shareholder's equity

Year 1

Year 2

Year 3

Operating liabilities

2'900

3'168

3'326

Financial liabilities

9'000

8'000

7'000

Share capital

100

100

100

Retained earnings

9'500

11'174

12'803

Total liabilities & equity

21'500

22'442

23'229

 

In one of the previous sections, we have learned how to compile the cash flow statement based on the firm's balance sheets and income statements. We can follow the exact same steps with our projections from the table above. The following table shows the resulting cash flow statements:

 

Cash flow statement

Year 1

Year 2

Year 3

Net income

2'800

3'460

3'780

+ After-tax interest expenses

400

360

320

NOPLAT

3'200

3'820

4'100

+ Depreciation and amortization

3'000

3'135

3'230

- Increase in operating assets

300

442

287

+ Increase in operating liabilities

600

268

158

Operating cash flow

6'500

6'781

7'202

- Net investments

3'500

3'635

3'730

Free cash flow

3'000

3'146

3'472

- After-tax interest expenses

400

360

320

- Repayment of debt

1'000

1'000

1'000

Residual cash flow

1'600

1'786

2'152

+ Equity offerings

0

0

0

- Dividends

1'400

1'786

2'152

Change in cash

200

0

0

 

A few points are worth mentioning:

  • Interest expenses: Remember from before that the after-tax interest expenses are ultimately relevant for our cash flow analysis. Given a tax rate of 20%, the after-tax interest expenses in Year 2 and 3 are 360 [= (1 - 0.2)× 450] and 320 [= (1 - 0.2)× 400], respectively.
  • Net investments: As explained in detail in a previous section, the net investments correspond to the change in long-term assets plus the depreciation and amortization charges. For example, in Year 2, fixed assets increase by 500 (from 16'000 to 16'500) and depreciation and amortization is 3'135. Consequently, the net investments in Year 2 are 3'635 [= 500 + 3'135].
  • Payout policy: Note from above that we have assumed that the firm pays out all additional excess cash to its shareholders. Accordingly, the balance sheet item Excess cash remains constant over time. Now the line Residual cash flow in the cash flow statement indicates that the firm is expected to generate significant cash flows which are available for distribution to the shareholders. For example, in Year 2, the expected residual cash flow is 1'786. Moreover, we know that the firm does not plan to issue (or retire) equity (the expected equity offerings are 0). Therefore, the total amount of cash the firm generates before dividend payments equals 1'786 in Year 2. To make sure that all excess cash is paid out to the shareholders, the firm therefore has to set dividend payments equal to 1'786 in Year 2.
  • Another way to reach the same conclusion is to remember from the basic accounting framework that the change in retained earnings corresponds to the part of the net income which has not been paid out to the shareholders. From the table above we know that the projected Net income is 3'460 in Year 2 and that Retained earnings are expected to grow by 1'674 (from 9'500 in Year 1 to 11'174 in Year). If only 1'674 of the net income is retained, the remaining 1'786 will be paid out as dividends:   

 

Dividend2 = Net income2 - Change in Retained earnings2-1= 3'460 - 1'674 = 1'786.