Reading: Why Go Public?
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                    3. Benefits of Going and Being Public
An IPO can offer many great advantages for the issuing firm, its managers, and the investing public. These benefits can significantly increase the value of the firm and reduce its risk. Very generally speaking, the benefits of going (and being) public are threefold:
- Direct value creation from the decision to go public
 - Better financing terms of publicly traded companies
 - Operational gains and better governance
 
In what follows, we discuss these key benefits of going public.