Reading: Why Go Public?
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                    4. Costs of Going and Being Public
The preceding section has summarized the many benefits that firms can capture when they go public. However, these benefits come at a cost. The purpose of this section is to provide an overview of the various costs that are associated with the decision to go (and remain) public:
- We start with an overview of the direct costs of going and being public
 - Then we summarize the many indirect costs that listed firms might occur.