3. Sales and Sales Growth
Abschnittsübersicht
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Now that we are familiar with the available financial statements, the typical next step is to take a closer look at one of the key value drivers: Net revenues (Sales). In particular, we are interested to understand the sales volume as well as its growth rate. Depending on the specific situation of the company, it will also be important to know whether the business is seasonal, whether there are bulk risks in the client base, and to what extent new and existing products contribute to sales.